![]() ![]() you have to sign people up for new accounts, add them to your team, wait for confirmation, and a lot more. On other platforms, in order to view a single graphic or mockup. This might not sound like a big deal, but it’s the mark of a company that truly knows its value and how it fits in the market.Įven their new products, like FigJam, are built to make collaboration easier across the board:Īdditionally, Figma has apparently cracked the code on how to quickly bring stakeholders into the whole design process, rather than simply give feedback when the process is nearing completion.ĭesign is a collaborative process, yet most tools make it hard to actually work together–especially at scale. With this positioning, a decision-maker at any company can understand the value of signing up for Figma without knowing much about design. While most of the other brands focus on creating a single design with their collection of templates, Figma is selling a revolutionary new way to create, with true collaboration baked in at every step.Īnd instead of selling product features on their home page, they focus on ideal outcomes: They position their product as a solution to improve the entire process, not just help someone create a new graphic or mockup. I spent over 5 years working at a design SaaS company before coming to Foundation.Ĭommunicating fixes, updates, ideas, and more between stakeholders is an EXTREMELY labor heavy and frustrating process for all those involved.īut Figma makes it seem like all your problems will just melt away as soon as you start using their platform. That said, I know how tedious and time-consuming the design process can be from both an outside perspective, and an inside perspective. ![]() I can create visual content but not at the level of what you see on Figma. If you have read any of my past content, you might know I am a pseudo designer. Especially in the tech world, there are usually tens–if not hundreds–of people working to get a website or a new app launched. ![]() Now almost five years later, I still don’t think they understand it.Īs soon as you land on Figma’s current home page, you realize how much they value and understand collaboration to this day. In an early interview with TechCrunch, Dylan Field, one of the cofounders of Figma, stated that Adobe didn’t understand collaboration at all. Here is what their homepage looked like back in 2016: I think that simple distinction shows why they were able to take over the market so quickly. It is at the very core of their business plan and is the foundation that the entire product is built upon.įigma was built from the ground up with collaboration at its core, other brands added collaboration features later on. I’ll show you how you can build a brand on a few simple values, too.įrom the very beginning, Figma has preached the need for improved collaboration in the design world. In this teardown, I will show exactly how they built a rocket ship by tying everything back to those simple words. Once you take a look at their company as a whole, you can see these values in everything they do–from their homepage all the way down to their help documents.Ī lot of companies can say they stick to certain values, but Figma adheres to them like no other brand I have seen. These 5 words explain exactly how they plan to do that. They want the future of design to be:Īt its core, Figma wants to make design accessible to everyone. Toward the bottom of that page, they state what they want the future of design to look like. Then I landed on their About Us page, and everything clicked. They didn’t invest in SEO or build a fancy advertising campaign. I was not super clear on how they grew as fast as they did. They have an amazing product, incredible branding and an unmatched community. I knew I wanted to write about Figma’s growth for a long while. That’s extremely impressive, no matter how you look at it. They did it in an extremely competitive industry while battling a ton of entrenched brands like Adobe, Microsoft, and more. ![]() And as the world went remote over the last year, their valuation grew by 5x! Figma has seen rocketship-level growth over the past few years, hitting a $10B valuation in less than 5 years. ![]()
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